{"id":2665,"date":"2025-01-29T00:00:00","date_gmt":"2025-01-28T21:00:00","guid":{"rendered":"https:\/\/1845.com.tr\/turkiyenin-dijital-nabzi-2024\/"},"modified":"2025-11-11T14:45:26","modified_gmt":"2025-11-11T11:45:26","slug":"turkiyenin-dijital-nabzi-2024","status":"publish","type":"post","link":"https:\/\/1845.com.tr\/en\/turkiyenin-dijital-nabzi-2024\/","title":{"rendered":"T\u00fcrkiye&#8217;nin Dijital Nabz\u0131 2024"},"content":{"rendered":"<p>18.45 \u0130leti\u015fim Ajans\u0131 olarak 2024 y\u0131l\u0131 boyunca T\u00fcrkiye&#8217;de dijital platformlarda ger\u00e7ekle\u015fen konu\u015fmalar\u0131n nabz\u0131n\u0131 tutmak amac\u0131yla kapsaml\u0131 bir rapor haz\u0131rlad\u0131k.<\/p>\n<p><strong>1 Ocak \u2013 31 Aral\u0131k 2024<\/strong> tarihleri aras\u0131ndaki <strong>811 Milyon<\/strong> payla\u015f\u0131m\u0131 analiz ederek haz\u0131rlad\u0131\u011f\u0131m\u0131z raporu sizler i\u00e7in ayr\u0131ca infografik haline getirdikle\u015ftirdik. <a href=\"https:\/\/rapor.1845.com.tr\/turkiyenin-dijital-nabiz-raporu\/index.html\">T\u00fcrkiye2024Y\u0131l\u0131ndaDijitaldeNeKonu\u015ftu<\/a><\/p>\n<h2 style=\"text-align: center;\"><strong>Metodoloji: Veri Toplama ve Analiz S\u00fcreci<\/strong><\/h2>\n<p>Olu\u015fturulan datalar\u0131n haz\u0131rlanmas\u0131nda X, Instagram, YouTube, Facebook, haber siteleri, bloglar, forumlar ve s\u00f6zl\u00fcklerden herkese a\u00e7\u0131k olarak payla\u015f\u0131lan verileri kulland\u0131k. Verileri Meltwater arac\u0131l\u0131\u011f\u0131yla toplayarak incelendik ve s\u00fcre\u00e7 boyunca yaln\u0131zca T\u00fcrk\u00e7e dilindeki payla\u015f\u0131mlar\u0131 dikkate ald\u0131k.<\/p>\n<p>Payla\u015f\u0131mlar\u0131, pop\u00fclerlik ve etkile\u015fim seviyelerine g\u00f6re s\u0131ralad\u0131k. Ayr\u0131ca, kullan\u0131c\u0131 otorite analizi yap\u0131larak takip\u00e7i say\u0131s\u0131, payla\u015f\u0131m oranlar\u0131 ve etkile\u015fim oranlar\u0131 gibi \u00f6nemli metrikler \u00fczerinden kullan\u0131c\u0131 profilleri inceledik.<\/p>\n<h3><strong>En \u00c7ok Konu\u015fulan Konular<\/strong><\/h3>\n<p>2024 y\u0131l\u0131 boyunca yapt\u0131\u011f\u0131m\u0131z ara\u015ft\u0131rmada T\u00fcrkiye\u2019de dijital platformlarda \u00f6ne \u00e7\u0131kan ana ba\u015fl\u0131klar \u015fu \u015fekilde s\u0131raland\u0131:<\/p>\n<ul>\n<li><strong>\u0130srail\u2019in boykot edilmesi:<\/strong> Toplamda <strong>5.137.620<\/strong> etkile\u015fimle en \u00e7ok tart\u0131\u015f\u0131lan konu oldu.<\/li>\n<li><strong>Victor Osimhen\u2019e y\u00f6nelik payla\u015f\u0131mlar:<\/strong> Galatasaray futbolcusu Victor Osimhen ile ilgili <strong>5.080.046<\/strong> etkile\u015fim ger\u00e7ekle\u015fti.<\/li>\n<li><strong>Sokak k\u00f6pekleri yasas\u0131:<\/strong> Toplam <strong>4.743.039<\/strong> etkile\u015fim alarak toplumsal tart\u0131\u015fmalara konu oldu.<\/li>\n<li><strong>31 Mart 2024 yerel se\u00e7imleri:<\/strong> <strong>3.037.724<\/strong> etkile\u015fimle d\u00f6rd\u00fcnc\u00fc s\u0131ralamada yer ald\u0131.<\/li>\n<li><strong>Narin G\u00fcran cinayeti:<\/strong> Toplumda <strong>1.750.447<\/strong> etkile\u015fim olu\u015fturarak dikkat \u00e7ekti.<\/li>\n<\/ul>\n<p>Konular, toplumsal olaylardan spora kadar farkl\u0131 kategorilerde \u00e7e\u015fitlilik g\u00f6steriyor ve toplumun 2024 y\u0131l\u0131 i\u00e7erisinde g\u00fcndeme gelen hangi meselelere daha \u00e7ok odakland\u0131\u011f\u0131n\u0131 ortaya koyuyor.<\/p>\n<h3><strong>Pop\u00fcler Kategoriler ve Etkile\u015fim Oranlar\u0131<\/strong><\/h3>\n<p>2024\u2019te sosyal medyada en \u00e7ok etkile\u015fim alan kategori siyasi payla\u015f\u0131mlar oldu (164.4 Milyon). Siyaseti, 162.4 Milyon etkile\u015fimle spor, ard\u0131ndan ise sa\u011fl\u0131k, mizahi ve ekonomik payla\u015f\u0131mlar takip etti.<\/p>\n<h3><strong>X Platformu \u00d6ne \u00c7\u0131k\u0131yor<\/strong><\/h3>\n<p>Sosyal Medyada Toplam payla\u015f\u0131mlar\u0131n %96\u2019s\u0131n\u0131n X platformunda ger\u00e7ekle\u015fti\u011fini tespit ettik. X, 2024 y\u0131l\u0131nda da \u00f6nceki y\u0131llarda oldu\u011fu gibi \u00fclke g\u00fcndeminde insanlar\u0131n en k\u00f6kl\u00fc diyalog kanal\u0131 olmaya devam etmekte. X \u00fczerinden yap\u0131lan payla\u015f\u0131mlar\u0131n oransal da\u011f\u0131l\u0131m\u0131 ise \u015fu \u015fekilde:<\/p>\n<ul>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">%51 Retweet,<\/span><\/span><\/li>\n<li>%32 Yan\u0131t,<\/li>\n<li>%13 Orijinal g\u00f6nderiler,<\/li>\n<li>%4 Al\u0131nt\u0131lar.<\/li>\n<\/ul>\n<h3><strong>\u015eehir Baz\u0131nda Aktivite<\/strong><\/h3>\n<p>Payla\u015f\u0131mlar\u0131n %43\u2019\u00fc \u0130stanbul\u2019dan yap\u0131l\u0131rken, Ankara, \u0130zmir, Bursa ve Antalya s\u0131ras\u0131yla en aktif di\u011fer \u015fehirler aras\u0131nda yer ald\u0131. Metropollerin dinamikleri, n\u00fcfusun etkisiyle b\u00fcy\u00fck \u015fehirlerin dijital d\u00fcnyadaki \u00f6nemli rol\u00fcn\u00fc g\u00f6zler \u00f6n\u00fcne serdi\u011fini fark ettik.<\/p>\n<h3><strong>Kullan\u0131c\u0131 Otorite Analizi<\/strong><\/h3>\n<p>Kullan\u0131c\u0131lar\u0131 otorite seviyelerine g\u00f6re d\u00fc\u015f\u00fck, orta ve y\u00fcksek olarak s\u0131n\u0131fland\u0131rd\u0131k. Raporda, en \u00e7ok payla\u015f\u0131m yapan grubun &#8220;orta&#8221; ve &#8220;d\u00fc\u015f\u00fck&#8221; otoriteye sahip kullan\u0131c\u0131lar oldu\u011funu g\u00f6rd\u00fck.<\/p>\n<h3><strong>En Aktif ve Takip\u00e7isi Y\u00fcksek Hesaplar<\/strong><\/h3>\n<p><strong>Cumhurba\u015fkan\u0131 Recep Tayyip Erdo\u011fan<\/strong>, takip\u00e7i say\u0131s\u0131 ve payla\u015f\u0131mlar\u0131yla X platformunda ilk s\u0131rada yer al\u0131yor. <strong>Cem Y\u0131lmaz<\/strong> ve <strong>Galatasaray Spor Kul\u00fcb\u00fc<\/strong> ise en etkili di\u011fer hesaplar olarak \u00f6n plana \u00e7\u0131kmaktad\u0131r.<\/p>\n<h2 style=\"text-align: center;\"><strong>Sosyal Medyan\u0131n Toplumsal D\u00f6n\u00fc\u015f\u00fcmdeki Rol\u00fc<\/strong><\/h2>\n<p>Dijital platformlar, sadece bireysel payla\u015f\u0131mlar\u0131n yap\u0131ld\u0131\u011f\u0131 alanlar olmaktan \u00f6te, toplumsal d\u00f6n\u00fc\u015f\u00fcm\u00fcn ve kolektif bilincin \u015fekillendi\u011fi yerler haline geldi. 2024 y\u0131l\u0131nda sosyal medya, ekonomik krizlerden toplumsal fark\u0131ndal\u0131k kampanyalar\u0131na, spor etkinliklerinden sanatsal giri\u015fimlere kadar geni\u015f bir yelpazede etkisini hissettirdi. Etkile\u015fimler, toplumun ortak de\u011ferleri ve \u00f6nceliklerini yans\u0131tt\u0131\u011f\u0131 gibi yeni tart\u0131\u015fma alanlar\u0131 da ortaya \u00e7\u0131karm\u0131\u015f oldu.<\/p>\n<h3><strong>Gelecekte Sosyal Medyan\u0131n Olas\u0131 Etkileri<\/strong><\/h3>\n<p>2024\u2019\u00fcn sonu\u00e7lar\u0131 gelecek y\u0131llarda sosyal medyan\u0131n toplum \u00fczerindeki etkilerinin daha da artaca\u011f\u0131n\u0131 g\u00f6steriyor. \u00d6zellikle gen\u00e7 n\u00fcfusun sosyal medyay\u0131 bir ifade arac\u0131 olarak kullanmaya devam etmesi, platformlar\u0131n hem bireysel hem de toplumsal d\u00f6n\u00fc\u015f\u00fcmdeki rol\u00fcn\u00fc daha da g\u00fc\u00e7lendirecek. Dijital medya okuryazarl\u0131\u011f\u0131n\u0131n art\u0131r\u0131lmas\u0131 ve bireylerin \u00e7evrimi\u00e7i alanlarda daha bilin\u00e7li hareket etmesi, gelece\u011fin \u015fekillenmesinde \u00f6nem arz eder nitelikte. Bir de buna yapay zekan\u0131n eklenmesiyle birlikte, sosyal medya kullan\u0131c\u0131lar\u0131 i\u00e7erik \u00fcretirken \u00e7ok daha fazla yapay zekaya ba\u015fvurarak i\u00e7eriklerini \u00fcretip, sosyal medyan\u0131n gelece\u011fine y\u00f6n vereceklerdir.<\/p>\n<h3><strong>Dijital D\u00fcnyan\u0131n G\u00fcc\u00fcn\u00fc Anlamak<\/strong><\/h3>\n<p>Bu \u00e7al\u0131\u015fma yaln\u0131zca verilerin de\u011fil, ayn\u0131 zamanda toplumun nabz\u0131n\u0131 tutan bir rehber halindedir. Rapor, dijital platformlar\u0131n toplumsal olaylar\u0131 anlamak ve etkile\u015fim i\u00e7in nas\u0131l \u00e7ok g\u00fc\u00e7l\u00fc bir ara\u00e7 haline geldi\u011fini de g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\n<p>Sosyal medya ve dijital platformlar, insanlar\u0131n kendilerini ifade etme bi\u00e7imlerini h\u0131zla de\u011fi\u015ftirirken, toplum bilincindeki s\u00fcrekli evrim, bireylerin anl\u0131k g\u00fcndemler \u00fczerinden kimliklerini in\u015fa etmelerine olanak tan\u0131yor. Bu d\u00f6n\u00fc\u015f\u00fcmlerde yarg\u0131lar yerini kal\u0131plar\u0131n d\u0131\u015f\u0131na \u00e7\u0131karak, sebeplerin de\u011fil, sonu\u00e7lar\u0131n etkile\u015fim almak i\u00e7in oldu\u011fu dijital anlat\u0131lar\u0131n etraf\u0131nda \u015fekillenen, ge\u00e7ici ve s\u00fcrekli de\u011fi\u015fen bir toplum psikanalizine b\u0131rak\u0131yor.<\/p>\n<p><strong>Raporu incelemek i\u00e7in<\/strong> <a href=\"https:\/\/rapor.1845.com.tr\/turkiyenin-dijital-nabiz-raporu\/index.html\"><strong>buraya t\u0131klay\u0131n.<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>18.45 \u0130leti\u015fim Ajans\u0131 olarak 2024 y\u0131l\u0131 boyunca T\u00fcrkiye&#8217;de dijital platformlarda ger\u00e7ekle\u015fen konu\u015fmalar\u0131n nabz\u0131n\u0131 tutmak amac\u0131yla kapsaml\u0131 bir rapor haz\u0131rlad\u0131k. 1&#8230;<\/p>","protected":false},"author":1,"featured_media":2666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"acf":[],"_links":{"self":[{"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/posts\/2665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/comments?post=2665"}],"version-history":[{"count":2,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/posts\/2665\/revisions"}],"predecessor-version":[{"id":3933,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/posts\/2665\/revisions\/3933"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/media\/2666"}],"wp:attachment":[{"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/media?parent=2665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/categories?post=2665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/tags?post=2665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}