{"id":2667,"date":"2025-02-27T00:00:00","date_gmt":"2025-02-26T21:00:00","guid":{"rendered":"https:\/\/1845.com.tr\/2024-yilinda-markalarin-online-krizleri\/"},"modified":"2026-02-18T17:07:27","modified_gmt":"2026-02-18T14:07:27","slug":"2024-yilinda-markalarin-online-krizleri","status":"publish","type":"post","link":"https:\/\/1845.com.tr\/en\/2024-yilinda-markalarin-online-krizleri\/","title":{"rendered":"2024 Y\u0131l\u0131nda Markalar\u0131n Online Krizleri"},"content":{"rendered":"

Dijital d\u00fcnya, markalar i\u00e7in s\u00fcrekli de\u011fi\u015fen bir alan olmaya devam ediyor. Sosyal medya platformlar\u0131, haber siteleri, s\u00f6zl\u00fckler ve forum sayfalar\u0131 \u00fczerinden yay\u0131lan kriz olaylar\u0131 zaman zaman \u015firketlerin marka de\u011ferlerini ve finansal varl\u0131klar\u0131n\u0131 do\u011frudan etkiliyor. 2024 y\u0131l\u0131 boyunca \u00e7e\u015fitli sekt\u00f6rlerde faaliyet g\u00f6steren markalar, farkl\u0131 nedenlerle online krizlerle kar\u015f\u0131 kar\u015f\u0131ya kalm\u0131\u015f ve bu krizlere farkl\u0131 tepkiler vermi\u015flerdir. Bu yaz\u0131m\u0131zda 11 farkl\u0131 sekt\u00f6rde hizmet veren markalar\u0131n 2024 y\u0131l\u0131nda dijitalde ya\u015fad\u0131klar\u0131 krizleri inceleyerek sizler i\u00e7in derledik.<\/p>\n

Hangi Sekt\u00f6rlerde Krizler Ya\u015fand\u0131?<\/strong><\/h2>\n

2024 y\u0131l\u0131 itibar\u0131yla 11 farkl\u0131 sekt\u00f6rde farkl\u0131 sebeplerden dolay\u0131 kriz ya\u015fand\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. Olu\u015fan marka krizleri sosyal medyada g\u00fcndeme geldi. En \u00e7ok krizin g\u00f6r\u00fcld\u00fc\u011f\u00fc alanlar incelendi\u011finde:<\/p>\n

G\u0131da Sekt\u00f6r\u00fc:<\/strong> En fazla kriz g\u0131da sekt\u00f6rde ger\u00e7ekle\u015fti. Markalar\u0131n \u00fcr\u00fcn politikalar\u0131, fiyat art\u0131\u015flar\u0131 ve boykot kararlar\u0131 sebebiyle krizlerle kar\u015f\u0131 kar\u015f\u0131ya kald\u0131\u011f\u0131 g\u00f6r\u00fcld\u00fc. G\u0131da sekt\u00f6r\u00fc i\u00e7erisinde 2024 y\u0131l\u0131nda en fazla krizi K\u00f6fteci Yusuf ya\u015fad\u0131.<\/p>\n

Telekom\u00fcnikasyon Sekt\u00f6r\u00fc:<\/strong> Turkcell, kendi hizmet alan\u0131nda en fazla krizle g\u00fcndeme gelen \u015firketlerden oldu.<\/p>\n

Dayan\u0131kl\u0131 T\u00fcketim Sekt\u00f6r\u00fc:<\/strong> Ar\u00e7elik, reklam ajanslar\u0131 ile ilgili ald\u0131\u011f\u0131 kararlar nedeniyle g\u00fcndemde tart\u0131\u015fma yaratt\u0131.<\/p>\n

E-Ticaret ve Finans Sekt\u00f6rleri:<\/strong> \u015eok Market gibi g\u0131da ve perakende markalar\u0131, sat\u0131\u015fa sunduklar\u0131 \u00fcr\u00fcnler sebebiyle kamuoyunda krize sebep oldu.<\/p>\n

Markalar\u0131n Kar\u015f\u0131la\u015ft\u0131\u011f\u0131 Online Krizler ve Tepkileri<\/strong><\/h2>\n

Pizza Hut ve Boykot Tart\u0131\u015fmalar\u0131<\/strong><\/h3>\n

Pizza Hut, 2024 y\u0131l\u0131nda \u0130srail askerlerine \u00fccretsiz pizza da\u011f\u0131tmas\u0131 nedeniyle sosyal medyada g\u00fcndeme geldi. Marka konu ile ilgili herhangi bir a\u00e7\u0131klama yapmam\u0131\u015ft\u0131r. Ya\u015fanan olay genelinde toplam 7.701 sonuca ula\u015f\u0131larak, 3.386.006 tahmini ki\u015fiye eri\u015fim sa\u011flanm\u0131\u015ft\u0131r.<\/p>\n

\u015eok Market ve Starbucks Ba\u011flant\u0131s\u0131<\/strong><\/h3>\n

\u015eok Market, Filistin ve \u0130srail sava\u015f\u0131n\u0131n ard\u0131ndan ba\u015flat\u0131lan ve boykot edilen Starbucks \u00fcr\u00fcnlerini satmaya ba\u015flamas\u0131 sebebiyle ele\u015ftirilere maruz kalm\u0131\u015f ancak konu hakk\u0131nda bir yan\u0131t vermemi\u015ftir. Kriz b\u00fcy\u00fcyerek, 132.407 payla\u015f\u0131m ile 30.738.576 ki\u015fiye ula\u015fm\u0131\u015ft\u0131r.<\/p>\n

Lezita ve Yabanc\u0131 \u0130\u015f\u00e7i Tart\u0131\u015fmalar\u0131<\/strong><\/h3>\n

Lezita, 50 T\u00fcrk i\u015f\u00e7iyi \u00e7\u0131kararak yerlerine Hindistan’dan i\u015f\u00e7i getirdi\u011fi i\u00e7in g\u00fcndeme gelmi\u015f ve sosyal medyada b\u00fcy\u00fck yank\u0131 uyand\u0131rm\u0131\u015ft\u0131r. \u015eirket, bu uygulaman\u0131n i\u015f s\u00fcreklili\u011fi i\u00e7in zorunlu oldu\u011funu belirten bir a\u00e7\u0131klama yapm\u0131\u015ft\u0131r.<\/p>\n

Beypazar\u0131 ve G\u00fcvenlik Endi\u015feleri<\/strong><\/h3>\n

Beypazar\u0131 Maden Suyu, \u0130svi\u00e7re Federal G\u0131da G\u00fcvenli\u011fi ve Veterinerlik B\u00fcrosu taraf\u0131ndan bor oran\u0131n\u0131n y\u00fcksek bulundu\u011fu belirtilerek t\u00fcketilmemesi gerekti\u011fi duyurulduktan sonra tart\u0131\u015fmalara neden olmu\u015ftur. Firma, \u00fcr\u00fcnlerinin uluslararas\u0131 g\u00fcvenlik standartlar\u0131na uygun oldu\u011funu belirten a\u00e7\u0131klamalarda bulunmu\u015ftur.<\/p>\n

Magnum ve \u00dcr\u00fcn Geri \u00c7a\u011fr\u0131lmas\u0131<\/strong><\/h3>\n

Magnum, bademli dondurmas\u0131nda plastik ve metal par\u00e7alar\u0131 bulunabilece\u011fi endi\u015fesiyle \u00fcr\u00fcn geri \u00e7a\u011fr\u0131s\u0131 yaparak dikkatleri \u00fczerine \u00e7ekmi\u015ftir. Ancak, Magnum T\u00fcrkiye t\u00fcm \u00fcr\u00fcnlerinin hijyen ve g\u00fcvenlik standartlar\u0131na uygun \u015fekilde \u00fcretildi\u011finin a\u00e7\u0131klamas\u0131n\u0131 yapm\u0131\u015ft\u0131r.<\/p>\n

Online Krizleri Nas\u0131l Y\u00f6netmeliyiz<\/strong><\/h2>\n

Kriz an\u0131nda h\u0131zl\u0131 davranmak ve bu konularda \u015feffaf olmak son derece b\u00fcy\u00fck \u00f6nem ta\u015f\u0131yor. Markalar\u0131n kriz anlar\u0131nda sessiz kalmamas\u0131, olumsuz alg\u0131y\u0131 daha da b\u00fcy\u00fctebiliyor. Yap\u0131lan a\u00e7\u0131klamalar\u0131n kriz taraftar\u0131 olan kullan\u0131c\u0131lar\u0131 tatmin etmemesi krizi daha da derinle\u015ftirmektedir.<\/p>\n

Markan\u0131n de\u011ferlerinin korunarak stratejik bir kriz y\u00f6netimi ile marka de\u011feri korunmal\u0131d\u0131r. Yanl\u0131\u015f bir yakla\u015f\u0131m, uzun vadede t\u00fcketici g\u00fcveninin sars\u0131lmas\u0131n\u0131 m\u00fcmk\u00fcn k\u0131lmaktad\u0131r. B\u00f6yle durumlarda dijital mecra dinamiklerinin anla\u015f\u0131lmas\u0131 ve krizlerin sistemli olarak izlenmesi gerekmektedir. Dijital mecralar\u0131n kriz d\u00f6nemlerinde takiplerinin artt\u0131r\u0131larak, marka hakk\u0131nda olumsuz olabilecek i\u00e7eriklerde alg\u0131sal y\u00f6nde geli\u015fme olup olmad\u0131\u011f\u0131 g\u00f6zlemlenmelidir.<\/p>\n

Kriz an\u0131nda olu\u015fabilecek zararlar ve kamuoyu beklentilerini anlamak son derece m\u00fchim! Sosyal medya analizleri ve kriz y\u00f6netim uzmanlar\u0131 ile \u00e7al\u0131\u015f\u0131lmas\u0131, markan\u0131n verece\u011fi tepkinin toplum taraf\u0131ndan nas\u0131l alg\u0131land\u0131\u011f\u0131na da yard\u0131mc\u0131 olmaktad\u0131r.<\/p>\n

2024 y\u0131l\u0131, markalar i\u00e7in kriz y\u00f6netimi a\u00e7\u0131s\u0131ndan \u00f6nemli dersler i\u00e7ermektedir. Sosyal medyan\u0131n etkisinin giderek artt\u0131\u011f\u0131 hi\u00e7bir zaman unutmamak ve krizleri do\u011fru y\u00f6netmek markalar\u0131n itibarlar\u0131n\u0131 korumas\u0131nda unutulmamas\u0131 gereken rollerden birisi olmal\u0131d\u0131r. Gelecekte, daha proaktif ve stratejik yakla\u015f\u0131mlar geli\u015ftiren markalar, krizleri f\u0131rsata \u00e7evirebilir ve dijital d\u00fcnyada daha g\u00fc\u00e7l\u00fc bir konuma sahip olabilirler.<\/p>\n

Bu rapor, sekt\u00f6rdeki en g\u00fcncel veriler ve analizler \u0131\u015f\u0131\u011f\u0131nda haz\u0131rlanm\u0131\u015f olup, markalar\u0131n kriz y\u00f6netimi s\u00fcre\u00e7lerine katk\u0131 sa\u011flamay\u0131 hedeflemektedir. Rapor, taraf\u0131m\u0131zca (18.45 Communication Agency<\/a>)<\/strong> haz\u0131rlanm\u0131\u015f ve dijital kriz y\u00f6netimi alan\u0131ndaki uzman g\u00f6r\u00fc\u015fleriyle desteklenmi\u015ftir.<\/p>\n

MARKALARIN ONLINE KR\u0130ZLER\u0130 (2024) Raporunu detaylar\u0131yla incelemek i\u00e7in.<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"

Dijital d\u00fcnya, markalar i\u00e7in s\u00fcrekli de\u011fi\u015fen bir alan olmaya devam ediyor. Sosyal medya platformlar\u0131, haber siteleri, s\u00f6zl\u00fckler ve forum sayfalar\u0131…<\/p>","protected":false},"author":1,"featured_media":4764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"acf":[],"_links":{"self":[{"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/posts\/2667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/comments?post=2667"}],"version-history":[{"count":3,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/posts\/2667\/revisions"}],"predecessor-version":[{"id":4193,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/posts\/2667\/revisions\/4193"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/media\/4764"}],"wp:attachment":[{"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/media?parent=2667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/categories?post=2667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/tags?post=2667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}