{"id":3641,"date":"2025-05-05T16:02:38","date_gmt":"2025-05-05T13:02:38","guid":{"rendered":"https:\/\/1845.com.tr\/?p=3641"},"modified":"2025-11-11T14:45:24","modified_gmt":"2025-11-11T11:45:24","slug":"dijital-itibar-raporu-dir100-2024-yayinda","status":"publish","type":"post","link":"https:\/\/1845.com.tr\/en\/dijital-itibar-raporu-dir100-2024-yayinda\/","title":{"rendered":"Dijital \u0130tibar Raporu (D\u0130R100) 2024 Yay\u0131nda"},"content":{"rendered":"
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Ge\u00e7ti\u011fimiz y\u0131lda, \u00f6nceki y\u0131llarda oldu\u011fu gibi b\u00fcy\u00fck ilgi g\u00f6ren ve dijital pazarlama d\u00fcnyas\u0131nda \u00f6nemli bir bo\u015flu\u011fu dolduran Dijital \u0130tibar Raporu (D\u0130R100)<\/b>, bu y\u0131l da g\u00fcncellendi. 18.45 Communication Agency<\/b> ve INBUSINESS <\/b>dergisi i\u015f birli\u011fiyle \u00fc\u00e7\u00fcnc\u00fc kez yay\u0131nlanan D\u0130R100, 2024 y\u0131l\u0131 boyunca markalar\u0131n dijital d\u00fcnyadaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve itibar\u0131n\u0131 u\u00e7tan uca analiz etti.<\/p>

Yay\u0131nland\u0131\u011f\u0131 ilk y\u0131ldan beri okurlar\u0131ndan pozitif geri d\u00f6n\u00fc\u015fler ve y\u00fcksek ilgi toplayan D\u0130R100<\/b>, ger\u00e7ekle\u015ftirilen itibar ara\u015ft\u0131rmas\u0131 \u00e7al\u0131\u015fmalar\u0131n\u0131n her y\u0131l d\u00fczenli olarak yap\u0131lmas\u0131na da vesile oldu. Yay\u0131nlanan \u00fc\u00e7\u00fcnc\u00fc raporda, bir\u00e7ok sekt\u00f6r ve marka \u00f6zelinde dikkat \u00e7ekici s\u0131ralama \u00f6l\u00e7\u00fctleri de g\u00f6ze \u00e7arpt\u0131. Raporda sadece say\u0131lar de\u011fil, duygular ve alg\u0131lar da analiz edildi. Art\u0131k dijital g\u00f6r\u00fcn\u00fcrl\u00fck sadece \u201cne kadar konu\u015fuluyorsun?\u201d de\u011fil, \u201cnas\u0131l konu\u015fuluyorsun?\u201d sorusunun da cevab\u0131n\u0131 beraberinde getirmeye ba\u015flad\u0131.<\/p>

51 M\u0130LYONA YAKIN VER\u0130 ANAL\u0130Z\u0130 D\u0130R100\u2019DE<\/strong><\/h2>

D\u0130R100 Raporu\u2019nda, 2024 y\u0131l\u0131 boyunca sosyal medya platformlar\u0131 (X, Facebook, Instagram, YouTube, TikTok, LinkedIn), haber siteleri, forumlar, s\u00f6zl\u00fckler ve bloglar gibi dijital mecralarda markalar hakk\u0131nda yap\u0131lan 47.619.982 sosyal medya payla\u015f\u0131m\u0131<\/strong> ve 4.283.159 web i\u00e7eri\u011fi <\/strong>analiz edildi.<\/p>

2023 D\u0130R100 verileri incelendi\u011finde, sosyal mecralar \u00fczerinde 24 milyona yak\u0131n konu\u015fma verisi mevcutken, 2024 y\u0131l\u0131 itibariyle sa\u011flanan veri ak\u0131\u015f\u0131 kendini katlayarak artmaya devam etti.<\/p>

121 \u00fclkede kullan\u0131lan profesyonel monitoring arac\u0131 Meltwater\u00a0<\/b>ve ChatGPT destekli algoritmalar ile y\u00fcr\u00fct\u00fclen raporlama s\u00fcrecinde D\u0130R100\u2019\u00fcn metodolojisi \u015fu 9 ana veri ba\u015fl\u0131\u011f\u0131n\u0131 esas alarak haz\u0131rland\u0131:<\/p>

  • Toplam Sonu\u00e7 Say\u0131s\u0131<\/li>
  • Sosyal Medya Sonu\u00e7 Say\u0131s\u0131<\/li>
  • Web Platformlar\u0131 Sonu\u00e7 Say\u0131s\u0131<\/li>
  • Tekil Sonu\u00e7 Say\u0131s\u0131<\/li>
  • Tekil Kullan\u0131c\u0131 Say\u0131s\u0131<\/li>
  • Pozitif \u0130\u00e7erik Oran\u0131<\/li>
  • Negatif \u0130\u00e7erik Oran\u0131<\/li>
  • N\u00f6tr \u0130\u00e7erik Oran\u0131<\/li>
  • Tahmini Eri\u015fim<\/li><\/ul>

    Bu sistem sayesinde sadece \u00e7ok konu\u015fulan de\u011fil, pozitif alg\u0131 yaratan ve dengeli bir dijital varl\u0131k g\u00f6steren markalar<\/b> da \u00f6n plana \u00e7\u0131km\u0131\u015f oldu.<\/p>

    67 Sekt\u00f6rde 534 Markayla Binlerce Veri<\/strong><\/h2>

    \u00a0D\u0130R100, bu kez 67 farkl\u0131 sekt\u00f6rde faaliyet g\u00f6steren 534 markay\u0131<\/strong> mercek alt\u0131na ald\u0131. Dijital medya verileri \u0131\u015f\u0131\u011f\u0131nda, her markan\u0131n sekt\u00f6rel skorlar\u0131 olu\u015fturuldu ve sekt\u00f6r i\u00e7indeki s\u0131ralamas\u0131 belirlenmi\u015f oldu.<\/p>

    Bu y\u0131l D\u0130R100 raporunda yer alan baz\u0131 ana sekt\u00f6rler:<\/strong><\/p>

    1. Otomotiv<\/li>
    2. Telekom\u00fcnikasyon<\/li>
    3. Havayolu Ta\u015f\u0131mac\u0131l\u0131\u011f\u0131<\/li>
    4. E-Ticaret<\/li>
    5. G\u0131da<\/li>
    6. Enerji<\/li>
    7. S\u00fcpermarket<\/li>
    8. E\u011flence (Dijital Yay\u0131n Platformlar\u0131)<\/li>
    9. Kozmetik<\/li>
    10. Akaryak\u0131t<\/li>
    11. Mobilya<\/li>
    12. Sigortac\u0131l\u0131k<\/li>
    13. Giyim<\/li>
    14. Teknoloji<\/li>
    15. Lojistik<\/li>
    16. \u0130\u00e7ecek<\/li>
    17. Lastik<\/li>
    18. Dayan\u0131kl\u0131 T\u00fcketim<\/li>
    19. E\u011fitim<\/li>
    20. Beyaz E\u015fya<\/li><\/ol><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      2024 Y\u0131l\u0131nda Dijitalde En \u00c7ok Konu\u015fulan 10 Marka<\/h4>\n
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      \u0130\u015f d\u00fcnyas\u0131nda markalar\u0131n dijital d\u00fcnyadaki itibar\u0131, ba\u015far\u0131lar\u0131n\u0131n \u00f6nemli bir g\u00f6stergesi. 18.45 \u0130leti\u015fim Ajans\u0131’n\u0131n INBUSINESS dergisi i\u015f birli\u011fiyle yay\u0131nlad\u0131\u011f\u0131 D\u0130R100 (Dijital \u0130tibar Raporu), 2024 y\u0131l\u0131nda T\u00fcrkiye’deki markalar\u0131n dijital itibar performans\u0131n\u0131 detayl\u0131 bir \u015fekilde analiz ederek bu alandaki \u00f6nemli bir analizi yeniden ortaya koydu.<\/p>\n\n\n \n \n \n \n \n \n \n \n \n \n \n \n \n
      MARKA ADI<\/th>\n SEKT\u00d6R<\/th>\n TOPLAM SONU\u00c7 SAYISI<\/th>\n TAHM\u0130N\u0130 ER\u0130\u015e\u0130M SAYISI<\/th>\n <\/tr>\n <\/thead>\n
      T\u00fcrk Hava Yollar\u0131<\/td>\n Havayolu<\/td>\n 2.074.456<\/td>\n 262.627.331<\/td>\n <\/tr>\n
      Trendyol<\/td>\n E Ticaret Sitesi<\/td>\n 1.723.090<\/td>\n 330.000.000<\/td>\n <\/tr>\n
      Turkcell<\/td>\n Telekom\u00fcnikasyon<\/td>\n 1.494.935<\/td>\n 218.900.657<\/td>\n <\/tr>\n
      Netflix<\/td>\n Dijital Yay\u0131n<\/td>\n 1.258.712<\/td>\n 330.000.000<\/td>\n <\/tr>\n
      T\u00fcpra\u015f<\/td>\n Enerji \u00dcretim \/ Da\u011f\u0131t\u0131m<\/td>\n 1.210.037<\/td>\n 211.477.276<\/td>\n <\/tr>\n
      Ko\u00e7 Holding<\/td>\n Holdingler<\/td>\n 1.108.554<\/td>\n 130.683.976<\/td>\n <\/tr>\n
      \u00dclker<\/td>\n Bisk\u00fcvi<\/td>\n 922.548<\/td>\n 241.575.347<\/td>\n <\/tr>\n
      TOGG<\/td>\n Otomotiv<\/td>\n 911.099<\/td>\n 222.542.529<\/td>\n <\/tr>\n
      Starbucks<\/td>\n Kahve Zinciri<\/td>\n 880.496<\/td>\n 116.609.038<\/td>\n <\/tr>\n
      T\u00fcrk Telekom<\/td>\n Telekom\u00fcnikasyon<\/td>\n 780.879<\/td>\n 272.912.171<\/td>\n <\/tr>\n <\/tbody>\n <\/table>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Dijital \u0130tibar Skor De\u011fil Strateji<\/strong><\/h3>

      Markalar i\u00e7in dijital mecralarda var olmak bir tercih de\u011fil, zorunluluk. Ancak sadece i\u00e7erik \u00fcretmek de\u011fil, do\u011fru i\u00e7erikle g\u00f6r\u00fcn\u00fcr olmak<\/strong>, krizlere kar\u015f\u0131 h\u0131zl\u0131 refleks g\u00f6stermek<\/strong>, duygu odakl\u0131 ileti\u015fim kurmak<\/strong> kendi sekt\u00f6r\u00fcndeki her markay\u0131 \u00f6ne \u00e7\u0131karmaktad\u0131r.<\/p>

      Dijital \u0130tibar Raporu (D\u0130R100)<\/strong>, yaln\u0131zca dijital PR uzmanlar\u0131n\u0131n de\u011fil ayn\u0131 zamanda pazarlama y\u00f6neticilerinin, stratejistlerin, ileti\u015fim dan\u0131\u015fmanlar\u0131n\u0131n ve ajanslar\u0131n da ba\u015fvuru kayna\u011f\u0131 haline gelmi\u015f bulunmaktad\u0131r. Detayl\u0131ca haz\u0131rlanan raporda yer alan skorlamalar, markalar i\u00e7in yaln\u0131zca birer KPI (Performans G\u00f6stergesi) olarak de\u011ferlendirilmenin yan\u0131 s\u0131ra olas\u0131 SWOT ve y\u0131l boyu kriz defterlerinin g\u00fcncellenmesi i\u00e7in al\u0131nacak ileti\u015fim aksiyonlar\u0131n\u0131n pusulas\u0131 olmaktad\u0131r.<\/p>

      Dijital \u0130tibar\u0131n \u00d6nemi Art\u0131yor<\/strong><\/h3>

      2024 D\u0130R100 raporu, sosyal medya ve dijital platformlar\u0131n kullan\u0131m\u0131n\u0131n giderek artt\u0131\u011f\u0131na dikkat \u00e7ekti. D\u00fcnya genelinde 5,04 milyar sosyal medya kullan\u0131c\u0131s\u0131 bulunurken, T\u00fcrkiye’de bu say\u0131 57,50 milyona ula\u015fm\u0131\u015f durumda. Bu devasa dijital kitle, markalar i\u00e7in hem b\u00fcy\u00fck bir f\u0131rsat hem de b\u00fcy\u00fck bir sorumluluk anlam\u0131na gelmektedir. Markalar\u0131n dijital itibar\u0131n\u0131 etkili bir \u015fekilde y\u00f6netmeleri, bu platformlarda do\u011fru stratejilerle varl\u0131k g\u00f6stermeleri ve olumlu bir alg\u0131 olu\u015fturmalar\u0131, rekabette \u00f6ne \u00e7\u0131kmalar\u0131 i\u00e7in kritik bir fakt\u00f6r durumundad\u0131r.<\/p>

      Markalar ve Sekt\u00f6rler Rekabet \u0130\u00e7erisinde<\/strong><\/h4>

      D\u0130R100 raporu, 2024 y\u0131l\u0131nda dijital d\u00fcnyada en \u00e7ok konu\u015fulan markalar\u0131 ve sekt\u00f6rleri de g\u00f6zler \u00f6n\u00fcne serdi. T\u00fcrk Hava Yollar\u0131, Trendyol ve Turkcell gibi markalar, dijital platformlarda en y\u00fcksek etkile\u015fimi elde edenler aras\u0131nda yer al\u0131yor. E-ticaret ve dijital yay\u0131nc\u0131l\u0131k sekt\u00f6rleri, dijital eri\u015fim konusunda liderli\u011fini s\u00fcrd\u00fcr\u00fcrken, geleneksel sekt\u00f6rler de dijitalle\u015fme yolunda \u00f6nemli ad\u0131mlar\u0131n\u0131 duyurdu. Raporda yer alan sekt\u00f6rel analizler, markalar\u0131n kendi sekt\u00f6rlerindeki konumlar\u0131n\u0131 g\u00f6rmelerine ve rekabet stratejilerinin de geli\u015ftirilmesini sa\u011flad\u0131. \u00a0<\/p>

      \u00d6rne\u011fin, akaryak\u0131t sekt\u00f6r\u00fcnde Petrol Ofisi dijital itibar\u0131n\u0131 art\u0131r\u0131rken, baz\u0131 rakipleri d\u00fc\u015f\u00fc\u015f ya\u015fam\u0131\u015f, giyim sekt\u00f6r\u00fcnde ise baz\u0131 markalar dijital itibarlar\u0131n\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde geli\u015ftirmi\u015flerdir. Bu geli\u015fmeler markalar\u0131n 2024 y\u0131l\u0131nda konu\u015fulma oranlar\u0131n\u0131 art\u0131rd\u0131 ve b\u00f6ylece D\u0130R100 listesi i\u00e7erisinde yerlerini ald\u0131lar.<\/p>

      Rapordan \u00e7\u0131kar\u0131labilecek \u00f6nemli konular:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a0\u00a0 <\/strong><\/p>