{"id":4180,"date":"2025-06-23T14:52:51","date_gmt":"2025-06-23T11:52:51","guid":{"rendered":"https:\/\/1845.com.tr\/?p=4180"},"modified":"2026-02-20T14:29:07","modified_gmt":"2026-02-20T11:29:07","slug":"turkiyenin-en-sosyal-chrolari-aciklandi","status":"publish","type":"post","link":"https:\/\/1845.com.tr\/en\/turkiyenin-en-sosyal-chrolari-aciklandi\/","title":{"rendered":"T\u00fcrkiye&#8217;nin En Sosyal CHRO&#8217;Lar\u0131 A\u00e7\u0131kland\u0131!"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"4180\" class=\"elementor elementor-4180\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ec0162 e-flex e-con-boxed e-con e-parent\" data-id=\"1ec0162\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ef4420 elementor-widget elementor-widget-text-editor\" data-id=\"9ef4420\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"MsoNormal\">18.45 \u0130leti\u015fim Ajans\u0131 olarak, Headhunter Dergisi i\u015f birli\u011fiyle haz\u0131rlad\u0131\u011f\u0131m\u0131z \u201cEn Sosyal CHRO\u2019lar\u201d ara\u015ft\u0131rmas\u0131nda, T\u00fcrkiye\u2019nin en fazla \u00e7al\u0131\u015fana sahip \u015firketlerinin \u0130K liderlerinin dijital varl\u0131klar\u0131n\u0131 kapsaml\u0131 bir \u015fekilde inceledik.<b><\/b><\/p>\n<p class=\"MsoNormal\">Ara\u015ft\u0131rmada LinkedIn ba\u015fta olmak \u00fczere X ve Instagram platformlar\u0131ndaki payla\u015f\u0131mlar, etkile\u015fim oranlar\u0131 ve i\u00e7erik t\u00fcrleri analiz edilerek \u0130K liderlerinin dijital alandaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc mercek alt\u0131na ald\u0131k. \u0130\u015fveren markas\u0131, yetenek kazan\u0131m\u0131 ve liderlik ileti\u015fimi a\u00e7\u0131s\u0131ndan \u0130K liderlerinin dijital platformlardaki etkisi her zamankinden daha fazla \u00f6nem kazan\u0131rken, bu ara\u015ft\u0131rma T\u00fcrkiye\u2019de bir ilk olma \u00f6zelli\u011fi ta\u015f\u0131yor.<\/p>\n<p class=\"MsoNormal\">Sosyal medya, insan kaynaklar\u0131 liderleri i\u00e7in sadece bir ileti\u015fim arac\u0131 de\u011fil, ayn\u0131 zamanda \u015firketlerin i\u015fveren markas\u0131n\u0131n y\u00fcz\u00fc, yetenek kazan\u0131m\u0131n\u0131n motoru ve kurum k\u00fclt\u00fcr\u00fcn\u00fc \u015feffafla\u015ft\u0131ran bir stratejik sahne haline geliyor.<\/p>\n<p class=\"MsoNormal\">\u0130K liderlerinin de bu yeni d\u00fcnyada daha g\u00f6r\u00fcn\u00fcr hale gelmesi \u015firketlerin dijital alg\u0131s\u0131n\u0131n g\u00fc\u00e7lenmesi a\u00e7\u0131s\u0131ndan olduk\u00e7a \u00f6nemli durumda. Ara\u015ft\u0131rma g\u00f6steriyor ki, aktif ve stratejik bir sosyal medya kullan\u0131m\u0131 sadece bireysel liderlik g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc yaratmakla kalm\u0131yor, ayn\u0131 zamanda \u015firketin yetenek kazan\u0131m\u0131 ve \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131 g\u00f6stergelerine de olumlu yans\u0131yor.<\/p>\n<h2><b>CHRO\u2019Lar LinkedIn de Daha Aktif<\/b><\/h2>\n<p class=\"MsoNormal\">139 \u0130K liderinin sosyal medya verilerine bak\u0131ld\u0131\u011f\u0131nda, en yayg\u0131n kullan\u0131lan platform LinkedIn olarak \u00f6ne \u00e7\u0131k\u0131yor. 132 CHRO\u2019nun LinkedIn hesab\u0131 bulunurken, yaln\u0131zca 68\u2019i aktif olarak payla\u015f\u0131m yap\u0131yor. X platformunda ise 38 hesap tespit edilirken, aktif kullan\u0131c\u0131 say\u0131s\u0131 sadece 6. Instagram\u2019da 80 hesap bulunmas\u0131na ra\u011fmen 65\u2019i gizli profiller ve aktif kullan\u0131c\u0131 say\u0131s\u0131 yaln\u0131zca 9.<\/p>\n<p class=\"MsoNormal\">Bu veriler, CHRO\u2019lar\u0131n profesyonel mecralarda daha rahat hareket etti\u011fini, ki\u015fisel platformlarda ise daha temkinli davrand\u0131\u011f\u0131n\u0131 ortaya koyuyor.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccd1e47 elementor-widget elementor-widget-text-editor\" data-id=\"ccd1e47\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p><style>\n        body {<br \/>            font-family: Arial, sans-serif;<br \/>            padding: 20px;<br \/>            background: white;<br \/>            color: black;<br \/>        }<\/p>\n<p>        h2 {<br \/>            text-align: center;<br \/>            margin-bottom: 20px;<br \/>        }<\/p>\n<p>        .chro-table {<br \/>            width: 100%;<br \/>            border-collapse: collapse;<br \/>        }<\/p>\n<p>        .chro-table th,<br \/>        .chro-table td {<br \/>            border: 1px solid #000;<br \/>            padding: 8px;<br \/>            text-align: center;<br \/>        }<\/p>\n<p>        .chro-table th {<br \/>            font-weight: bold;<br \/>            background: none;<br \/>            color: black;<br \/>        }<br \/>    <\/style><\/p><h3 style=\"font-weight: 600; font-size: 24px; font-family: Poppins, sans-serif; color: #f9f9f9;\"><span style=\"font-size: 24px;\">En Sosyal CHRO&#8217;lar Listesinin \u00d6ne \u00c7\u0131kan \u0130simleri<\/span><\/h3><table class=\"chro-table\" style=\"font-size: 16px; font-family: Roboto, sans-serif; font-weight: 400;\"><thead><tr><th>S\u0131ra<\/th><th>CHRO Ad\u0131<\/th><th>\u015eirket Ad\u0131<\/th><th>LinkedIn Takip\u00e7i<\/th><th>Instagram Takip\u00e7i<\/th><th>Toplam Takip\u00e7i<\/th><th>Toplam Payla\u015f\u0131m<\/th><\/tr><\/thead><tbody><tr><td>1<\/td><td>Nursel \u00d6lmez Ate\u015f<\/td><td>Borusan Grubu<\/td><td>58.114<\/td><td>2.007<\/td><td>58.114<\/td><td>748<\/td><\/tr><tr><td>2<\/td><td>Selim Arda \u00dc\u00e7er<\/td><td>Penti Grup<\/td><td>42.754<\/td><td>2.524<\/td><td>45.278<\/td><td>5.921<\/td><\/tr><tr><td>3<\/td><td>Cenk Ak\u0131nc\u0131lar<\/td><td>QNB T\u00fcrkiye<\/td><td>37.844<\/td><td>8.443<\/td><td>46.287<\/td><td>3.526<\/td><\/tr><tr><td>4<\/td><td>Yavuz Elkin<\/td><td>Denizbank<\/td><td>34.939<\/td><td>2.223<\/td><td>37.162<\/td><td>1.400<\/td><\/tr><tr><td>5<\/td><td>Revna Besler<\/td><td>Estee Lauder<\/td><td>31.192<\/td><td>500<\/td><td>31.692<\/td><td>164<\/td><\/tr><tr><td>6<\/td><td>Hakan G\u00f6ksu<\/td><td>R\u00f6nesans Holding<\/td><td>30.699<\/td><td>500<\/td><td>31.199<\/td><td>3<\/td><\/tr><tr><td>7<\/td><td>Esra Beyzadeo\u011flu<\/td><td>Hepsiburada<\/td><td>25.588<\/td><td>4.658<\/td><td>30.246<\/td><td>3.939<\/td><\/tr><tr><td>8<\/td><td>Abdulkerim \u00c7ay<\/td><td>THY<\/td><td>24.697<\/td><td>500<\/td><td>25.197<\/td><td>80<\/td><\/tr><tr><td>9<\/td><td>Bahattin Ayd\u0131n<\/td><td>LC Waikiki<\/td><td>23.963<\/td><td>3.657<\/td><td>27.620<\/td><td>1.502<\/td><\/tr><tr><td>10<\/td><td>Bet\u00fcl \u00c7orbac\u0131o\u011flu<\/td><td>Mercedes-Benz TR<\/td><td>19.598<\/td><td>3.935<\/td><td>23.533<\/td><td>221<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6fe3c88 e-flex e-con-boxed e-con e-parent\" data-id=\"6fe3c88\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0393641 elementor-widget elementor-widget-text-editor\" data-id=\"0393641\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Global \u0130le Kar\u015f\u0131la\u015ft\u0131rma<\/b><\/h3><p class=\"MsoNormal\">Ara\u015ft\u0131rma kapsam\u0131nda ayr\u0131ca d\u00fcnyan\u0131n \u00f6nde gelen \u015firketlerinin CHRO&#8217;lar\u0131n\u0131 da inceledik. Apple&#8217;dan Deirdre O&#8217;Brien 162.000&#8217;den fazla takip\u00e7isiyle \u00f6ne \u00e7\u0131karken, Walmart&#8217;tan Donna Morris ve Amazon&#8217;dan Beth Galetti dikkat \u00e7ekiyor. Bu \u00f6rnekler, dijital liderli\u011fin sadece yerel d\u00fczeyde de\u011fil, global rekabette de \u00f6nemli oldu\u011funu g\u00f6steriyor.<\/p><h2><b>Dijital K\u00fclt\u00fcr El\u00e7ili\u011fi Stratejik Liderlikte<\/b><\/h2><p class=\"MsoNormal\">Ara\u015ft\u0131rman\u0131n \u00e7arp\u0131c\u0131 sonucu ise sosyal medya \u0130K liderleri i\u00e7in sadece bireysel bir vitrin de\u011fil, ayn\u0131 zamanda kurumlar\u0131n dijital sesi olma niteli\u011finde. Aktif olan liderler yaln\u0131zca \u015firketlerini temsil etmiyor, ayn\u0131 zamanda \u00e7al\u0131\u015fan deneyimini, i\u015fveren markas\u0131n\u0131 ve kurum k\u00fclt\u00fcr\u00fcn\u00fc d\u0131\u015f d\u00fcnyaya \u015feffaf ve etkili bir \u015fekilde aktarma g\u00f6revini \u00fcstlenmi\u015f oluyor.<\/p><p class=\"MsoNormal\">Bu y\u00fczden dijital sahnede yer almayan liderler, yaln\u0131zca g\u00f6r\u00fcn\u00fcrl\u00fck kayb\u0131 de\u011fil, ayn\u0131 zamanda yetenek kazan\u0131m\u0131, kurumsal alg\u0131 ve liderlik etkisi gibi stratejik alanlarda da geri kalma riskiyle kar\u015f\u0131 kar\u015f\u0131ya kalabilmektedir.<\/p><p class=\"MsoNormal\">CHRO&#8217;lar i\u00e7in dijital varl\u0131k; sadece var olmak de\u011fil, etkilemek, etkile\u015fim yaratmak ve \u015firketin dijital k\u00fclt\u00fcr el\u00e7isi olmak anlam\u0131na gelir. T\u00fcrkiye&#8217;nin En Sosyal CHRO\u2019lar Ara\u015ft\u0131rmas\u0131 ise bu yolculukta \u00f6nc\u00fc liderleri g\u00fcn y\u00fcz\u00fcne \u00e7\u0131kar\u0131yor.<\/p><p class=\"MsoNormal\">\u00a0<\/p><p class=\"MsoNormal\"><a href=\"https:\/\/rapor.1845.com.tr\/en-sosyal-chrolar\/\" target=\"_blank\" rel=\"noopener\"><b>EN SOSYAL CHRO&#8217;LAR RAPORUNU DETAYLI \u0130NCELEMEK \u0130\u00c7\u0130N.<\/b><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>18.45 \u0130leti\u015fim Ajans\u0131 olarak, Headhunter Dergisi i\u015f birli\u011fiyle haz\u0131rlad\u0131\u011f\u0131m\u0131z \u201cEn Sosyal CHRO\u2019lar\u201d ara\u015ft\u0131rmas\u0131nda, T\u00fcrkiye\u2019nin en fazla \u00e7al\u0131\u015fana sahip \u015firketlerinin \u0130K&#8230;<\/p>","protected":false},"author":1,"featured_media":4777,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"acf":[],"_links":{"self":[{"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/posts\/4180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/comments?post=4180"}],"version-history":[{"count":6,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/posts\/4180\/revisions"}],"predecessor-version":[{"id":4778,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/posts\/4180\/revisions\/4778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/media\/4777"}],"wp:attachment":[{"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/media?parent=4180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/categories?post=4180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/tags?post=4180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}