{"id":4218,"date":"2025-08-05T13:54:06","date_gmt":"2025-08-05T10:54:06","guid":{"rendered":"https:\/\/1845.com.tr\/?p=4218"},"modified":"2026-02-20T14:33:07","modified_gmt":"2026-02-20T11:33:07","slug":"havacilik-sektoru-dijital-mecralar-interaktif-raporu-yayinda","status":"publish","type":"post","link":"https:\/\/1845.com.tr\/en\/havacilik-sektoru-dijital-mecralar-interaktif-raporu-yayinda\/","title":{"rendered":"Havac\u0131l\u0131k Sekt\u00f6r\u00fc Dijital Mecralar \u0130nteraktif Raporu Yay\u0131nda!"},"content":{"rendered":"<p><strong>Havac\u0131l\u0131k Sekt\u00f6r\u00fcn\u00fcn Dijitaldeki Nabz\u0131n\u0131 Tuttuk: 6 Ayda Neler Konu\u015fuldu?<\/strong><\/p>\n<p>Havac\u0131l\u0131k sekt\u00f6r\u00fc, sadece g\u00f6ky\u00fcz\u00fcnde de\u011fil, dijital d\u00fcnyada da olduk\u00e7a yo\u011fun bir \u015fekilde konu\u015fuluyor. Yolculuk deneyimlerinden u\u00e7ak i\u00e7i hizmetlere, bilet fiyatlar\u0131ndan r\u00f6tarlara kadar pek \u00e7ok konu, kullan\u0131c\u0131lar\u0131n sosyal medyada ve dijital mecralarda payla\u015ft\u0131\u011f\u0131 i\u00e7eriklerle sekt\u00f6r\u00fcn alg\u0131s\u0131n\u0131 \u015fekillendiriyor.<\/p>\n<p>Peki, 2025\u2019in ilk yar\u0131s\u0131nda dijital platformlarda havac\u0131l\u0131kla ilgili neler konu\u015fuldu? Hangi markalar \u00f6ne \u00e7\u0131kt\u0131, kullan\u0131c\u0131lar en \u00e7ok neye tepki verdi ya da memnuniyetini nas\u0131l ifade etti?<\/p>\n<p>Biz, <strong>18.45 Communication Agency<\/strong> olarak bu sorulara yan\u0131t arad\u0131k ve <strong>1 Ocak \u2013 30 Haziran 2025<\/strong> tarihleri aras\u0131nda havac\u0131l\u0131k sekt\u00f6r\u00fcne dair dijital i\u00e7erikleri mercek alt\u0131na ald\u0131k. Elde etti\u011fimiz sonu\u00e7lar, sekt\u00f6r\u00fcn dijitaldeki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ve alg\u0131s\u0131 hakk\u0131nda \u00f6nemli ipu\u00e7lar\u0131 veriyor.<\/p>\n<p><strong>Havac\u0131l\u0131\u011fa Dair Toplamda 5.3 Milyon Konu\u015fma<\/strong><\/p>\n<p>Yapt\u0131\u011f\u0131m\u0131z analizde Meltwater medya takip ve analiz arac\u0131n\u0131 kullanarak, sosyal medya payla\u015f\u0131mlar\u0131, haber siteleri, bloglar, s\u00f6zl\u00fckler ve forumlar gibi dijital kaynaklardan elde etti\u011fimiz i\u00e7erikler aras\u0131ndan, <b>3.5 Milyon i\u00e7erik <\/b>detayl\u0131 \u015fekilde incelendi.<\/p>\n<p>Bu konu\u015fmalar\u0131n:<\/p>\n<ul>\n<li><strong>%24\u2019\u00fc pozitif<\/strong>,<\/li>\n<li><strong>%18\u2019i negatif<\/strong>,<\/li>\n<li><strong>%58&#8217;i ise n\u00f6tr<\/strong> i\u00e7eriklerdi.<\/li>\n<\/ul>\n<p>Pozitif i\u00e7eriklerin b\u00fcy\u00fck k\u0131sm\u0131 kullan\u0131c\u0131lar\u0131n u\u00e7u\u015f deneyimlerinden duydu\u011fu memnuniyeti yans\u0131t\u0131rken, negatif i\u00e7erikler daha \u00e7ok gecikmeler, iptaller ve m\u00fc\u015fteri hizmetleriyle ilgiliydi. N\u00f6tr i\u00e7erikler ise haber duyurular\u0131, kampanyalar ve marka ad\u0131n\u0131n ge\u00e7ti\u011fi i\u00e7eriklerden olu\u015fuyordu.<\/p>\n<p><strong>THY Dijitalin Zirvesinde: 330 Milyon Eri\u015fim<\/strong><\/p>\n<p>Markalar \u00f6zelinde yap\u0131lan analizde, <strong>T\u00fcrk Hava Yollar\u0131 (THY)<\/strong> dijitalde en \u00e7ok konu\u015fulan marka oldu.<\/p>\n<p>THY hakk\u0131nda yap\u0131lan <strong>3.52 milyon payla\u015f\u0131m<\/strong>, sadece bir say\u0131ya de\u011fil, \u00e7ok say\u0131da kullan\u0131c\u0131 deneyimine ve alg\u0131ya kar\u015f\u0131l\u0131k geliyor. Bu i\u00e7eriklerin %26\u2019s\u0131 pozitif, %20\u2019si negatif, %54\u2019\u00fc ise n\u00f6tr olarak s\u0131n\u0131fland\u0131r\u0131ld\u0131.<\/p>\n<p>En yo\u011fun konu\u015fma platformu ise a\u00e7\u0131k ara farkla <strong>X (eski ad\u0131yla Twitter)<\/strong> oldu. Burada yaln\u0131zca 6 ayda <strong>1.15 milyon kullan\u0131c\u0131<\/strong> THY hakk\u0131nda payla\u015f\u0131m yapt\u0131 ve bu i\u00e7eriklerle toplamda <strong>330 milyonluk bir eri\u015fim<\/strong> elde edildi.<\/p>\n<p>Demografik olarak, THY hakk\u0131nda konu\u015fan kullan\u0131c\u0131lar\u0131n %68\u2019i erkek, %32\u2019si kad\u0131n. Ancak en dikkat \u00e7eken veri, <strong>55-74 ya\u015f aral\u0131\u011f\u0131ndaki kullan\u0131c\u0131lar\u0131n %23.2 gibi y\u00fcksek bir oranla<\/strong> dijitalde aktif olmas\u0131yd\u0131. Bu da havac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn farkl\u0131 ya\u015f gruplar\u0131nda da etkile\u015fim yaratt\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n<p><strong>T\u00fcrkiye ve D\u00fcnyadan Havayolu Markalar\u0131 K\u0131yasland\u0131<\/strong><\/p>\n<p>\u00c7al\u0131\u015fmam\u0131z kapsam\u0131nda yaln\u0131zca T\u00fcrkiye de\u011fil, global havayolu \u015firketleri de analiz edildi.<br \/>\nT\u00fcrkiye\u2019den:<\/p>\n<ul>\n<li>THY<\/li>\n<li>AJET<\/li>\n<li>Pegasus<\/li>\n<li>SunExpress<\/li>\n<li>Corendon Air<\/li>\n<\/ul>\n<p>Globalde ise:<\/p>\n<ul>\n<li>Singapore Airlines<\/li>\n<li>Qatar Airways<\/li>\n<li>Emirates<\/li>\n<li>Lufthansa<\/li>\n<li>Japan Airlines<\/li>\n<\/ul>\n<p>markalar\u0131 \u00fczerinden kar\u015f\u0131la\u015ft\u0131rmal\u0131 analizler ger\u00e7ekle\u015ftirildi. Bu sayede, kullan\u0131c\u0131lar\u0131n yerel ve uluslararas\u0131 havayolu markalar\u0131na y\u00f6nelik dijital davran\u0131\u015flar\u0131 kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131.<\/p>\n<p><strong>Kimler Konu\u015fuyor?<\/strong><\/p>\n<p>Sekt\u00f6re dair yap\u0131lan payla\u015f\u0131mlar\u0131n \u00e7o\u011funlu\u011funu <strong>25\u201334 ya\u015f aras\u0131 (%61,2)<\/strong> kullan\u0131c\u0131lar olu\u015fturuyor. Bu ya\u015f aral\u0131\u011f\u0131, seyahat al\u0131\u015fkanl\u0131klar\u0131 ve sosyal medya kullan\u0131m oranlar\u0131 g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, tahmin edilebilecek bir yo\u011funlu\u011fu temsil ediyor.<\/p>\n<p>Cinsiyet baz\u0131nda ise erkek kullan\u0131c\u0131lar\u0131n (%72) daha fazla konu\u015fma yapt\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor.<\/p>\n<p><strong>Dijitalde Sekt\u00f6r Alg\u0131s\u0131 Nereye Gidiyor?<\/strong><\/p>\n<p>Veriler, havac\u0131l\u0131k sekt\u00f6r\u00fcn\u00fcn dijitalde yo\u011fun \u015fekilde konu\u015fuldu\u011funu, kullan\u0131c\u0131 deneyimlerinin ve marka alg\u0131s\u0131n\u0131n anl\u0131k olarak \u015fekillendi\u011fini g\u00f6steriyor. \u00d6zellikle sosyal medyada y\u00fcksek eri\u015fim sa\u011flayan i\u00e7erikler, sekt\u00f6r \u00fczerindeki alg\u0131y\u0131 olumlu ya da olumsuz y\u00f6nde h\u0131zla etkileyebiliyor.<\/p>\n<p>Bu noktada, markalar\u0131n dijitaldeki konu\u015fmalar\u0131 do\u011fru analiz edebilmesi, potansiyel krizleri \u00f6nceden fark edebilmesi ve itibar\u0131n\u0131 stratejik bir \u015fekilde y\u00f6netebilmesi her zamankinden daha \u00f6nemli oldu\u011funu g\u00f6steriyor.<\/p>\n<p>Raporu detayl\u0131 olarak incelemek i\u00e7in: <a href=\"https:\/\/rapor.1845.com.tr\/havacilik-raporu\/index.html\">https:\/\/rapor.1845.com.tr\/havacilik-raporu\/index.html\u00a0<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Havac\u0131l\u0131k Sekt\u00f6r\u00fcn\u00fcn Dijitaldeki Nabz\u0131n\u0131 Tuttuk: 6 Ayda Neler Konu\u015fuldu? Havac\u0131l\u0131k sekt\u00f6r\u00fc, sadece g\u00f6ky\u00fcz\u00fcnde de\u011fil, dijital d\u00fcnyada da olduk\u00e7a yo\u011fun bir&#8230;<\/p>","protected":false},"author":1,"featured_media":4786,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"acf":[],"_links":{"self":[{"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/posts\/4218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/comments?post=4218"}],"version-history":[{"count":8,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/posts\/4218\/revisions"}],"predecessor-version":[{"id":4228,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/posts\/4218\/revisions\/4228"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/media\/4786"}],"wp:attachment":[{"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/media?parent=4218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/categories?post=4218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/tags?post=4218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}