18.45 \u0130leti\u015fim Ajans\u0131 olarak, 2025 y\u0131l\u0131 boyunca T\u00fcrkiye\u2019de dijital platformlarda ger\u00e7ekle\u015fen kamuya a\u00e7\u0131k konu\u015fmalar\u0131 analiz ederek T\u00fcrkiye\u2019nin Dijital Nab\u0131z Raporu\u2019nu haz\u0131rlad\u0131k. Bu \u00e7al\u0131\u015fma ile y\u0131l boyunca dijital mecralarda \u00f6ne \u00e7\u0131kan konular\u0131, toplumsal refleksleri ve etkile\u015fim dinamiklerini veri temelli bir yakla\u015f\u0131mla ortaya koymay\u0131 ama\u00e7lad\u0131k.<\/p>\n
1 Ocak \u2013 31 Aral\u0131k 2025 tarihleri aras\u0131nda T\u00fcrkiye genelinde dijital mecralarda yap\u0131lan 558 milyon<\/strong> payla\u015f\u0131m analiz edilerek haz\u0131rlanan rapor, y\u0131l\u0131n dijital panoramas\u0131n\u0131 b\u00fct\u00fcnc\u00fcl bir bak\u0131\u015f a\u00e7\u0131s\u0131yla sunuyor. Elde edilen bulgular, yaln\u0131zca say\u0131sal verileri de\u011fil, ayn\u0131 zamanda toplumun g\u00fcndeme nas\u0131l tepki verdi\u011fini, hangi konular etraf\u0131nda yo\u011funla\u015ft\u0131\u011f\u0131n\u0131 ve dijital davran\u0131\u015f bi\u00e7imlerinin nas\u0131l \u015fekillendi\u011fini de g\u00f6zler \u00f6n\u00fcne seriyor.<\/p>\n Metodoloji: Veri Toplama ve Analiz S\u00fcreci<\/strong><\/p>\n Raporda kullan\u0131lan veriler; X, haber siteleri, Instagram (hashtag bazl\u0131 i\u00e7erikler), s\u00f6zl\u00fckler, bloglar, forumlar, YouTube ve Facebook platformlar\u0131nda herkese a\u00e7\u0131k olarak payla\u015f\u0131lan i\u00e7eriklerden olu\u015fmaktad\u0131r. T\u00fcm veriler Meltwater arac\u0131l\u0131\u011f\u0131yla toplanm\u0131\u015f, analiz s\u00fcrecinde yaln\u0131zca T\u00fcrkiye\u2019den yap\u0131lan ve T\u00fcrk\u00e7e dilindeki payla\u015f\u0131mlar<\/strong> dikkate al\u0131nm\u0131\u015ft\u0131r.<\/p>\n Toplanan i\u00e7erikler; pop\u00fclerlik, etkile\u015fim hacmi ve d\u00f6nemsel de\u011fi\u015fimlere g\u00f6re s\u0131n\u0131fland\u0131r\u0131lm\u0131\u015f, ayr\u0131ca platform bazl\u0131 da\u011f\u0131l\u0131mlar, kullan\u0131c\u0131 davran\u0131\u015flar\u0131 ve otorite seviyeleri detayl\u0131 bi\u00e7imde incelenmi\u015ftir.<\/p>\n \u00a0<\/strong><\/p>\n 2025\u2019te Dijital G\u00fcndemi Belirleyen Konular<\/strong><\/p>\n 2025 y\u0131l\u0131 boyunca T\u00fcrkiye\u2019de dijital platformlarda en y\u00fcksek etkile\u015fimi alan konular, toplumsal ve politik geli\u015fmelerin yan\u0131 s\u0131ra spor ve k\u00fcresel g\u00fcndemle do\u011frudan ili\u015fkili ba\u015fl\u0131klardan olu\u015fmu\u015ftur.<\/p>\n Y\u0131l\u0131n en \u00e7ok etkile\u015fim alan konusu, 4.263.183 etkile\u015fimle Galatasaray\u2019\u0131n 2024\u20132025 sezonunda \u015fampiyonlu\u011funu ilan etmesi<\/strong> olmu\u015ftur. Sporu, Sumud Filosu\u2019nun Gazze\u2019ye do\u011fru yola \u00e7\u0131kmas\u0131<\/strong> (3.779.521 etkile\u015fim) ve Ekrem \u0130mamo\u011flu\u2019nun tutuklanmas\u0131<\/strong> (3.296.902 etkile\u015fim) gibi y\u00fcksek toplumsal hassasiyet i\u00e7eren ba\u015fl\u0131klar takip etmi\u015ftir. \u0130stanbul Silivri merkezli ger\u00e7ekle\u015fen deprem ve Gazze\u2019de ate\u015fkes ilan edilmesine y\u00f6nelik payla\u015f\u0131mlar da dijital g\u00fcndemin en yo\u011fun konu\u015fulan konular\u0131 aras\u0131nda yer alm\u0131\u015ft\u0131r.<\/p>\n Kategori Bazl\u0131 Etkile\u015fim Da\u011f\u0131l\u0131m\u0131<\/strong><\/p>\n 2025 y\u0131l\u0131nda T\u00fcrkiye\u2019de dijital mecralarda en fazla etkile\u015fim alan kategori siyasi i\u00e7erikler<\/strong> olmu\u015ftur. Toplam 140.6 milyon etkile\u015fim<\/strong> ile siyaset ilk s\u0131rada yer al\u0131rken, 100.8 milyon etkile\u015fim<\/strong> ile spor payla\u015f\u0131mlar\u0131 ikinci s\u0131rada konumlanm\u0131\u015ft\u0131r. Sa\u011fl\u0131k, mizah ve ekonomi i\u00e7erikleri ise y\u0131l boyunca dijital g\u00fcndemin \u00f6nemli ba\u015fl\u0131klar\u0131 aras\u0131nda yer alm\u0131\u015ft\u0131r.<\/p>\n X Platformu Dijital G\u00fcndemin Merkezi Olmaya Devam Ediyor<\/strong><\/p>\n Analiz edilen 558 milyon payla\u015f\u0131m\u0131n %89\u2019u X platformunda<\/strong> ger\u00e7ekle\u015fmi\u015ftir. 2025 y\u0131l\u0131nda X\u2019te toplam 495 milyon payla\u015f\u0131m<\/strong> yap\u0131lm\u0131\u015f, bu payla\u015f\u0131mlar\u0131n 264 milyonu Retweet<\/strong>, 152 milyonu Yan\u0131tlama<\/strong> olarak kaydedilmi\u015ftir. Oransal da\u011f\u0131l\u0131ma bak\u0131ld\u0131\u011f\u0131nda ise payla\u015f\u0131mlar\u0131n %53\u2019\u00fcn\u00fcn Retweet, %31\u2019inin Yan\u0131t, %12\u2019sinin Orijinal G\u00f6nderi ve %4\u2019\u00fcn\u00fcn Al\u0131nt\u0131lama oldu\u011fu g\u00f6r\u00fclmektedir.<\/p>\n Bu veriler, X\u2019in T\u00fcrkiye\u2019de h\u00e2l\u00e2 en g\u00fc\u00e7l\u00fc kamusal tart\u0131\u015fma ve anl\u0131k reaksiyon mecras\u0131 oldu\u011funu a\u00e7\u0131k\u00e7a ortaya koymaktad\u0131r.<\/p>\n Ayl\u0131k Da\u011f\u0131l\u0131m ve \u015eehir Bazl\u0131 Aktivite<\/strong><\/p>\n 2025 y\u0131l\u0131nda dijital mecralarda en yo\u011fun payla\u015f\u0131m\u0131n Mart ay\u0131nda<\/strong> ger\u00e7ekle\u015fti\u011fi tespit edilmi\u015ftir. Y\u0131ll\u0131k ortalamaya bak\u0131ld\u0131\u011f\u0131nda, ayl\u0131k payla\u015f\u0131m say\u0131s\u0131 46.4 milyon<\/strong> olarak hesaplanm\u0131\u015ft\u0131r.<\/p>\n \u015eehir bazl\u0131 analizlerde ise \u0130stanbul<\/strong>, %43 pay ile a\u00e7\u0131k ara en fazla payla\u015f\u0131m yap\u0131lan \u015fehir olmu\u015ftur. \u0130stanbul\u2019u s\u0131ras\u0131yla Ankara, \u0130zmir, Bursa ve Antalya takip etmektedir. Bu durum, b\u00fcy\u00fck \u015fehirlerin dijital g\u00fcndemin olu\u015fmas\u0131ndaki belirleyici rol\u00fcn\u00fc bir kez daha teyit etmektedir.<\/p>\n <\/p>\n Kullan\u0131c\u0131 Profilleri ve Otorite Analizi<\/strong><\/p>\n Raporda kullan\u0131c\u0131lar; d\u00fc\u015f\u00fck, orta ve y\u00fcksek otorite seviyelerine g\u00f6re s\u0131n\u0131fland\u0131r\u0131lm\u0131\u015ft\u0131r. 2025 y\u0131l\u0131nda T\u00fcrkiye\u2019de en fazla payla\u015f\u0131m yapan kullan\u0131c\u0131 grubunun orta otoriteye sahip hesaplar<\/strong> oldu\u011fu g\u00f6r\u00fclm\u00fc\u015ft\u00fcr. D\u00fc\u015f\u00fck otorite grubunda ise hem g\u00fcndem hashtag\u2019lerini kullanarak etkile\u015fim hedefleyen spam hesaplar hem de d\u00fc\u015f\u00fck takip\u00e7ili ger\u00e7ek kullan\u0131c\u0131lar yer almaktad\u0131r.<\/p>\n Takip\u00e7i say\u0131s\u0131 ve etki g\u00fcc\u00fc a\u00e7\u0131s\u0131ndan X platformundaki en etkili hesap Cumhurba\u015fkan\u0131 Recep Tayyip Erdo\u011fan<\/strong> olarak \u00f6ne \u00e7\u0131karken, Galatasaray ve Cem Y\u0131lmaz onu takip eden di\u011fer etkili hesaplar aras\u0131nda yer alm\u0131\u015ft\u0131r.<\/p>\n Dijital K\u00fclt\u00fcr, E\u011flence ve Topluluk Dinamikleri<\/strong><\/p>\n 2025 y\u0131l\u0131nda dizi oyuncular\u0131 ve dizi \u00e7iftleri, hayran topluluklar\u0131n\u0131n yo\u011fun payla\u015f\u0131mlar\u0131 sayesinde dijital g\u00fcndemde s\u0131k\u00e7a yer alm\u0131\u015ft\u0131r. \u00d6zellikle Esaret<\/strong> dizisinde rol alan Mahassine Merabet<\/strong>, hashtag kullan\u0131m\u0131nda \u00f6ne \u00e7\u0131kan isimlerden biri olmu\u015ftur.<\/p>\n Haber, blog ve forum siteleri incelendi\u011finde; Habokado.com<\/strong>, SonDakika.com<\/strong>, insanokur.org<\/strong> ve kadinlarkulubu.com<\/strong> gibi platformlar\u0131n i\u00e7erik hacmi ve etkile\u015fim bak\u0131m\u0131ndan dikkat \u00e7ekti\u011fi g\u00f6r\u00fclmektedir.<\/p>\n Dijital Nabz\u0131n G\u00f6sterdikleri<\/strong><\/p>\n T\u00fcrkiye\u2019nin Dijital Nab\u0131z Raporu 2025, dijital platformlar\u0131n yaln\u0131zca ileti\u015fim de\u011fil, ayn\u0131 zamanda toplumsal reflekslerin, kolektif haf\u0131zan\u0131n ve g\u00fcndem belirleme g\u00fcc\u00fcn\u00fcn merkezinde yer ald\u0131\u011f\u0131n\u0131 bir kez daha ortaya koymaktad\u0131r. Bu \u00e7al\u0131\u015fma, markalar, kurumlar ve karar vericiler i\u00e7in dijital d\u00fcnyan\u0131n dinamiklerini anlamada g\u00fc\u00e7l\u00fc bir referans niteli\u011fi ta\u015f\u0131maktad\u0131r.<\/p>\n