{"id":4894,"date":"2026-06-08T09:30:30","date_gmt":"2026-06-08T06:30:30","guid":{"rendered":"https:\/\/1845.com.tr\/?p=4894"},"modified":"2026-06-04T17:40:51","modified_gmt":"2026-06-04T14:40:51","slug":"yapay-zeka-caginda-itibar-yonetimi-dijital-itibar-raporu-2025-analizi","status":"publish","type":"post","link":"https:\/\/1845.com.tr\/en\/yapay-zeka-caginda-itibar-yonetimi-dijital-itibar-raporu-2025-analizi\/","title":{"rendered":"Yapay Zek\u00e2 \u00c7a\u011f\u0131nda \u0130tibar Y\u00f6netimi: Dijital \u0130tibar Raporu 2025 Analizi"},"content":{"rendered":"

18.45 \u0130leti\u015fim Ajans\u0131 ve INBUSINESS i\u015f birli\u011fiyle haz\u0131rlanan, T\u00fcrkiye\u2019nin en kapsaml\u0131 b\u00fcy\u00fck veri analizi olan Dijital \u0130tibar Raporu-100 (D\u0130R-100) 2025 y\u0131l\u0131 sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. 50 farkl\u0131 sekt\u00f6rden 591 markan\u0131n mercek alt\u0131na al\u0131nd\u0131\u011f\u0131 \u00e7al\u0131\u015fmada, bir y\u0131l boyunca dijital mecralarda \u00fcretilen 43 milyon 335 bin 136 veri 9 farkl\u0131 kriter \u00fczerinden analiz edildi.<\/p>\n

Zirvede Teknoloji ve Havac\u0131l\u0131k \u0130stikrar\u0131<\/strong><\/p>\n

2025 raporunun en \u00e7arp\u0131c\u0131 hareketi Apple\u2019dan geldi. Ge\u00e7ti\u011fimiz y\u0131l 17. s\u0131rada yer alan teknoloji devi, bu y\u0131l 84,12 skorla listenin zirvesine yerle\u015fti. Apple\u2019\u0131n bu ba\u015far\u0131s\u0131nda CEO Tim Cook\u2019un yerel hassasiyetlere dokunan payla\u015f\u0131mlar\u0131 ve kontrol edilebilir bir alg\u0131 alan\u0131 \u00fcretmesi etkili oldu. Apple\u2019\u0131, liderlik band\u0131ndaki yerini d\u00f6rt y\u0131ld\u0131r sars\u0131lmaz bir kararl\u0131l\u0131kla koruyan T\u00fcrk Hava Yollar\u0131 (82,48) ve istikrarl\u0131 performans\u0131yla Netflix (80,35) takip etti. \u0130lk 10\u2019da yer alan di\u011fer markalar ise s\u0131ras\u0131yla \u00dclker, T\u00fcrk Telekom, T\u00fcpra\u015f, Turkcell, Trendyol, TOGG ve B\u0130M oldu.<\/p>\n

\"\"<\/p>\n

Yapay Zek\u00e2 \u0130\u00e7eriklerinde \u201cRuh ve Yak\u0131nl\u0131k\u201d Aray\u0131\u015f\u0131<\/strong><\/p>\n

\u00dcretken yapay zek\u00e2n\u0131n (YZ) yayg\u0131nla\u015fmas\u0131, i\u00e7erik \u00fcretimini h\u0131zland\u0131rsa da t\u00fcketiciler nezdinde yeni bir s\u0131nav\u0131 ba\u015flatt\u0131. Rapor, t\u00fcketicilerin YZ ile \u00fcretilen i\u00e7eriklerde bile bir \u201cruh\u201d arad\u0131\u011f\u0131n\u0131 ortaya koyuyor. \u00d6rne\u011fin; Coca-Cola ve McDonald\u2019s’\u0131n YZ ile haz\u0131rlad\u0131\u011f\u0131 reklam kampanyalar\u0131, g\u00f6rsellerin \u201cruhsuz ve yapay\u201d bulunmas\u0131 nedeniyle ciddi ele\u015ftiriler ald\u0131. Bu durum, markalar i\u00e7in YZ\u2019nin sadece bir h\u0131z arac\u0131 de\u011fil, duygusal derinli\u011fi korumas\u0131 gereken stratejik bir denge unsuru oldu\u011funu g\u00f6steriyor.<\/p>\n

Videonun \u00dc\u00e7 Katmanl\u0131 G\u00fcc\u00fc<\/strong><\/p>\n

Dijital i\u00e7erik ekosisteminde video, metin ve g\u00f6rseli geride b\u0131rakarak itibar\u0131n ana belirleyicisi haline geldi. Rapor, videonun etkisini \u00fc\u00e7 katmanda analiz ediyor:<\/p>\n

Olumlu Etki:<\/em><\/strong> TOGG\u2019un fabrika s\u00fcre\u00e7lerini ve THY\u2019nin k\u00fclt\u00fcrel kapsay\u0131c\u0131l\u0131k temal\u0131 videolar\u0131 g\u00fcveni art\u0131r\u0131yor.<\/p>\n

Kriz H\u0131zland\u0131r\u0131c\u0131 Etki:<\/em><\/strong> Fast food sekt\u00f6r\u00fcn\u00fcn ya\u015fad\u0131\u011f\u0131 35 puanl\u0131k dramatik d\u00fc\u015f\u00fc\u015f, sosyal medyada yay\u0131lan olumsuz m\u00fc\u015fteri deneyimi videolar\u0131n\u0131n krizleri saniyeler i\u00e7inde b\u00fcy\u00fctebildi\u011fini kan\u0131tl\u0131yor.<\/p>\n

YZ Video Riski:<\/em><\/strong> Deepfake ve manip\u00fclatif videolar\u0131n art\u0131\u015f\u0131, markalar\u0131n y\u0131llarca in\u015fa etti\u011fi g\u00fcven sermayesini dakikalar i\u00e7inde tehdit edebiliyor.<\/p>\n

Finansal \u0130leti\u015fim ve \u00c7al\u0131\u015fan Deneyimi Art\u0131k \u201cD\u0131\u015f Mesele\u201d De\u011fil<\/strong><\/p>\n

\u0130tibar y\u00f6netimi art\u0131k sadece reklam kampanyalar\u0131yla s\u0131n\u0131rl\u0131 de\u011fil.<\/p>\n

Finans:<\/strong> Halka a\u00e7\u0131k \u015firketler i\u00e7in borsa yorumlar\u0131 ve yat\u0131r\u0131mc\u0131 payla\u015f\u0131mlar\u0131 itibar\u0131n ayr\u0131lmaz bir par\u00e7as\u0131 oldu.<\/p>\n

\u00c7al\u0131\u015fan Deneyimi:<\/strong> Oba Makarna, DYO ve Dardanel \u00f6rneklerinde oldu\u011fu gibi; i\u015f g\u00fcvenli\u011fi ve \u00e7al\u0131\u015fma ko\u015fullar\u0131na dair payla\u015f\u0131mlar, marka de\u011ferini do\u011frudan etkileyen kritik unsurlara d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n

Boykotlar:<\/strong> Siyasi hassasiyetler; g\u0131dadan yap\u0131 markete kadar bir\u00e7ok sekt\u00f6rde dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc markan\u0131n kendi hikayesinden \u00e7ok, \u00e7evresinde olu\u015fan politik g\u00fcndemin belirledi\u011fini g\u00f6sterdi.<\/p>\n

Sonu\u00e7: G\u00fcven \u00dcretenler Kazanacak<\/strong><\/p>\n

2025 verileri net bir mesaj veriyor: Dijital itibar, bir kez kazan\u0131l\u0131p sabit kalan bir de\u011fer de\u011fil, her g\u00fcn yeniden in\u015fa edilen canl\u0131 bir s\u00fcre\u00e7tir. Yapay zek\u00e2 \u00e7a\u011f\u0131nda \u00f6ne \u00e7\u0131kacak olanlar, en \u00e7ok \u201cg\u00f6r\u00fcnen\u201d markalar de\u011fil \u015feffafl\u0131k, krizlere h\u0131zl\u0131 yan\u0131t ve tutarl\u0131 m\u00fc\u015fteri deneyimiyle \u201cg\u00fcven \u00fcretmeyi\u201d ba\u015faranlar olacak.<\/p>\n

Raporun tamam\u0131n\u0131 incelemek ve sekt\u00f6r bazl\u0131 derinlikli skorlara ula\u015fmak i\u00e7in a\u015fa\u011f\u0131daki ba\u011flant\u0131y\u0131 ziyaret edebilirsiniz:<\/p>\n

https:\/\/rapor.1845.com.tr\/dir100-2025\/<\/a><\/p>","protected":false},"excerpt":{"rendered":"

18.45 \u0130leti\u015fim Ajans\u0131 ve INBUSINESS i\u015f birli\u011fiyle haz\u0131rlanan, T\u00fcrkiye\u2019nin en kapsaml\u0131 b\u00fcy\u00fck veri analizi olan Dijital \u0130tibar Raporu-100 (D\u0130R-100) 2025…<\/p>","protected":false},"author":1,"featured_media":4897,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel"],"acf":[],"_links":{"self":[{"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/posts\/4894","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/comments?post=4894"}],"version-history":[{"count":2,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/posts\/4894\/revisions"}],"predecessor-version":[{"id":4898,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/posts\/4894\/revisions\/4898"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/media\/4897"}],"wp:attachment":[{"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/media?parent=4894"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/categories?post=4894"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/1845.com.tr\/en\/wp-json\/wp\/v2\/tags?post=4894"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}