e-WOM Services and Consultancy
The purpose of e-WOM (electronic word-of-mouth) efforts is to contribute to a company’s digital communication activities by increasing the number of content based on positive experiences related to its products, services, campaigns, and projects.
Also known as electronic word-of-mouth marketing, e-WOM involves tracking, managing, and directing interactions on digital platforms in order to positively influence customers. This service aims to monitor and manage conversations taking place among consumers on social media networks, review sites, blogs, forums, and other online platforms.
Negative comments made by users about a brand's product or service on digital channels can directly harm its reputation, while positive feedback can have a beneficial impact on the brand’s image. Therefore, companies must be particularly careful in their communication efforts, especially on social media. At this point, electronic word-of-mouth marketing gains significant importance.
The e-WOM service uses various strategies to protect a company’s reputation, promote positive experiences, and reduce negative feedback. Companies can benefit from e-WOM services through methods such as social media management, review content creation, responding to consumer feedback, and managing online communities.
e-WOM services and consultancy are important tools for protecting a company’s reputation on digital platforms and acquiring new customers. This service can be used as an effective marketing method to understand consumer behavior, encourage positive experiences, and increase customer loyalty.
In conclusion, e-WOM services and consultancy are highly effective marketing methods used to manage a company’s reputation on digital platforms. This service helps influence customer experiences positively and foster positive interactions among consumers. In case of a negative e-WOM outcome in digital media, the brand must already have an online reputation management strategy in place. Similarly, every brand should definitely have a “digital crisis management” strategy.
Targeting
Strategy Development
Reporting and Measurement
Monitoring and Analysis
Needs Analysis
Implementation and Monitoring
What is e-WOM Consultancy Service?
Online Crisis Management Consultancy Service helps businesses take quick and effective action during a crisis to bring negative situations under control. Consultants monitor crisis situations, analyze them, and determine their causes. They then guide businesses with customized strategies and solutions to manage the crisis. This service assists companies in developing the right communication, reputation management, and crisis-handling strategies when facing adversity.
How is e-WOM Consultancy Service Delivered?
The e-WOM consultancy service also helps companies monitor, analyze, and manage consumer interactions taking place on digital platforms. In this way, companies have the opportunity to better understand how consumers evaluate their products or services, what is being said on online platforms, and gain deeper insight into customer experiences.
e-WOM consultancy also helps companies encourage positive customer experiences and increase the online sharing of their brand by customers. In this case, companies can enhance their brand reputation by leveraging positive customer feedback, attract new customers, and build a loyal customer base, thereby strengthening the word-of-mouth marketing channel.
e-WOM consultancy also offers strategies for dealing with negative feedback. Companies can benefit from this consultancy service to monitor negative comments on digital platforms, respond to them quickly and effectively, and protect their brand reputation. All of this helps companies maintain an effective presence on digital platforms and promote their brand in a positive way.
What Are the Advantages of e-WOM Consultancy Service?
Reputation Management: e-WOM consultancy is designed to support companies in managing their online reputation and positively influencing their digital image. This consultancy service aims to highlight positive customer shares while reducing negative feedback.
Target Audience Engagement: e-WOM consultancy helps companies reach their target audience more effectively. With e-WOM strategies, businesses can establish a presence across all platforms where their audience talks about them.
Brand Awareness and Trust: e-WOM consultancy plays a key role in increasing brand awareness and building customer trust. As customers share their positive experiences and as positive feedback spreads, the brand can reach a wider audience and influence potential customers.
Viral Marketing Potential e-WOM consultancy enhances a brand’s potential for viral marketing on online platforms. When customers share their positive experiences, it allows the brand to spread organically and reach more consumers. This increases brand recognition and expands the potential customer base.
Gain Competitive Advantage: e-WOM consultancy gives companies a competitive edge. Businesses with a strong presence and positive reputation on digital platforms attract more attention and are more likely to be preferred over their competitors. Through e-WOM consultancy, companies gain a strategic advantage in the digital competitive landscape.
These benefits represent the major contributions of e-WOM consultancy services to companies. Overall, e-WOM consultancy is a valuable tool for protecting a company’s digital reputation, promoting its brand, and engaging more effectively with its target audience.
Who Should Use e-WOM Consultancy Services?
e-WOM consultancy services are generally important for the following individuals and organizations:
Companies and Brands: Companies and brands should utilize e-WOM consultancy services to ensure effective communication on digital platforms and to protect their online reputation. They can benefit from e-WOM strategies to increase brand awareness, engage with their target audience, and enhance positive customer experiences.
Entrepreneurs: Startups and small businesses can establish a strong digital presence by taking advantage of e-WOM consultancy services. These strategies help expand their customer base, increase brand visibility, and build a reputation based on positive consumer feedback.
E-commerce Companies: Online retailers and e-commerce businesses need e-WOM consultancy services, as they operate in environments where customers evaluate and share their experiences with products and services on digital platforms. Spreading positive customer experiences and responding effectively to negative feedback is crucial for their success.
Hotels and Travel Companies: Businesses operating in the tourism industry—such as hotels and travel agencies—can benefit from e-WOM consultancy services. By leveraging online reviews and travel experiences shared by customers, they can reach potential guests and increase reservations.
Restaurants and Food Service Providers: Restaurants, cafes, and other food service providers should consider e-WOM consultancy services. Customer reviews and recommendations on digital platforms like review websites and social media have a significant impact. Spreading positive experiences and managing consumer feedback is essential for success in these sectors.
In general, companies and brands across any industry can benefit from e-WOM consultancy services.Anyone who needs support in online reputation management, increasing brand visibility, and strengthening engagement with their target audience on digital platforms can take advantage of e-WOM consultancy.
What Does the e-WOM Consultancy Service Include? What Do We Do?
As part of our e-WOM consultancy service, we implement a series of strategic actions to protect the reputation of brands, organizations, and executives, and to manage their presence on digital platforms. While delivering this service, we carry out the following activities:
Monitoring and Analysis: We use advanced tools to monitor and analyze consumer interactions on digital platforms. We track both positive and negative feedback and utilize data analytics to gain insights into customer experiences.
Social Media Management: We ensure that companies maintain an active presence on social media platforms. We develop content strategies, manage social media accounts to enhance engagement with the target audience, and strengthen the brand’s social media presence.
Online Review and Rating Management: We manage customer reviews and online ratings. We develop strategies to encourage positive reviews, respond promptly to negative feedback, and improve overall customer satisfaction.
Influencer Relationship Management: We collaborate with influencers in the e-commerce sector and on social media to increase brand visibility on digital channels. We build and maintain relationships with influencers, ensure accurate promotion of products or services, and leverage influencer marketing to reach potential customers.
Crisis Management: In the event of a negative situation or crisis, we apply crisis management strategies to protect the brand’s reputation. We provide rapid and effective responses to help contain the situation and minimize the impact on brand image.
Customer Relationship Management: We value customer feedback, engage directly with consumers, and take action to enhance customer satisfaction and loyalty.
In conclusion, as a specialized e-WOM consultancy provider, we monitor and analyze consumer interactions on digital platforms, implement reputation management strategies, manage social media and online reviews, strengthen influencer relations, handle crisis management, and enhance online brand presence to create a positive image and increase customer satisfaction.
For More Information, Contact Us!
You can contact us for the most effective communication strategies and projects tailored to your brand’s needs.