Our Research
Türkiye’s Digital Pulse Report 2025
We analyzed the issues shaping Türkiye’s digital agenda in 2025 with a data-driven approach. Based on publicly available data from social media, news sites, blogs, and online communities, we analyzed which topics stood out throughout the year, how they resonated, and the axes along which digital interaction was most concentrated.
Brands Online Crises 2025
We analyzed the crises that brands faced in digital media throughout 2025 and the impact of these crises. Based on data obtained from social media, news sites, blogs, and forums, a comprehensive analysis was presented by evaluating the causes of the crises, their reach and the magnitude of discussion, and their reflection in the public in detail.
Aviation Industry Interactive Report
To capture the digital pulse of the aviation industry, this study compiles and analyzes publicly available social media posts and content from digital news sources. The data was gathered through keyword-based scans conducted via the Meltwater media monitoring and analysis tool.
2025 Black Friday Dijital Mecralar Algı Analizi
2025 Black Friday dönemine yönelik gerçekleştirilen bu kapsamlı dijital analiz, global ve Türkiye pazarlarında oluşan içerik hacmini, tüketici eğilimlerini ve medya söylemlerini mercek altına alıyor. Sosyal medya, haber siteleri ve açık dijital platformlardan elde edilen verilerle hazırlanan araştırma; markalar, sektörler ve kampanya dinamikleri arasındaki farkları ortaya koyarken, yapay zekâ etkisi ve tüketici güveni gibi kritik başlıklara da ışık tutuyor.
Brands Online Crises 2024
Throughout 2024, we examined the crisis moments experienced by brands in digital media and the impact those crises created. Using data from social media platforms, news websites, and forums, we conducted a comprehensive analysis of the origins, scale, and public perception of these crises.
Dubaı Chocolate
We analyzed the global and national digital interest in Dubai Chocolate, assessing its visibility, user sentiment, and competitive positioning through an extensive scan of social media posts, news articles, and more.
Turkey’s 2024 Digital Pulse Report
We analyzed publicly available digital conversations in Turkey throughout 2024. By gathering data from social media, news sites, blogs, and forums, we ranked the year’s standout topics based on popularity and engagement levels.
Most Influential CEO's
In our study identifying the leaders who use digital communication most effectively in their sectors, we created the “Most Social CEO's” list based on their social media visibility, engagement rates, and content performance.
Interactive Report On The Insurance Sector
In this report focusing on the digital reflections of the insurance sector, we analyzed social media data using the Norway-based Meltwater platform. With the help of AI-powered analytics, we measured users’ positive, negative, and neutral sentiments about the sector to deliver a comprehensive evaluation.
Most Influential CHROs
With our analysis, we spotlight the Human Resources leaders who stand out as the most active in the digital world. Based on their participation on social media platforms, content creation skills, and engagement levels, we present the list of “Most Influential CHROs.”